Difference between content management systems, website builders and templates
With many businesses switching to e-commerce so as to adopt technical marketing methodologies, I have encountered a number of entrepreneurs who are not familiar with the minimum basics that a website must meet. As a result of this, they end up having something that cannot measure the number of people who visit their website, implement call-to-action buttons, landing pages, cannot add plugins for extended functionalities and much more. The sole reason behind this is because they do not understand the parameters that need to be quantified in e-commerce and that is how I arrived at this topic.
Before we go into their definitions, the most important thing that every entrepreneur needs to have before engaging in e-commerce are the goals they aim to achieve from it. Once the main business objectives have been decided upon it is then quite easy to form a basis of consultation on how the said objectives can be attained as a way of measuring growth and know your business strong points and what needs improving.
These are usually basic HTML and CSS (cascading style sheets) that can manually be edited to reflect the desired information and images. On their own, even when hosted, they do not make up a website but a collection of webpages that have no form of interaction. Templates can also refer to components of content management systems that bring in improved ways of managing content and display as a way of enhancing the user experience. Templates therefore are still an important component of websites and the choice of template to use should be determined by a business motives of user experience among others.
These are programs that make it easy to establish an online presence for those without technical skills while at the same time lacking the necessary capital to hire skilled labor for the same. Website builders usually include drag and drop methods of building websites for general purposes as well as specialized online shops which is enabled by purpose built forms and widgets. They also come up with hosted plans and can have limitations for free editions. Entrepreneurs opting for website builders need to do a thorough research on which platforms their objectives are likely to be realized with the budget that is at their disposal. Examples of website builders include Wix.com, Weebly, Shopify etc.
Content Management Systems
Content management systems are robust applications that help you tailor your online business to align specifically with the goals you intend to achieve. Content management systems also change the context of a website to an automated online business due to the fact that apart from doing online sales there are added functionalities such as inventory control, invoicing, project management, customer relationship management and much more. Content management systems also come with the capacity to add plugins/ extensions, the terms are used interchangeably in different content management systems, and these extend functionalities of your online business as well as enabling integration to external platforms and applications that make it possible for your business to implement flow of data between the integrated applications.
The question we need to ask ourselves is, does every business need a content management system? The answer is yes, all businesses need one to not only sell products and services but to automate their businesses as well. Content management systems have varying capabilities as well, such as wordpress which is attributed to blogging and its ease to setup but has grown to accommodate e-commerce. Magento, Prestashop and Opencart have specifically been built to implement online shops and marketplaces. Exercise prudence and research on the content management system that best suits your business needs.