6 Reasons To Redesign Your Website
Why Your Website Needs To Redesigned Once In A While
Let me start this with a personal experience where I put so much effort into coming up with my first website. I had put every consideration into a user-friendly interface for easier user navigation and the check-out process. To cut a long story short, the market reality compelled to redesign the website again so as to align my products with the needs of the market.
With the digital sphere evolving every second to serve the needs of the customers' web redesign will become inevitable for reasons I am going to share with you below.
1. To communicate your brand values better.
If your web site does not play a role in generating leads and prospects, the reason could be how your brand values are expressed. Redesigning your website afresh allows you to reword your brand values using clear and understandable wording. It also gives you the opportunity to compartmentalize website aspects such as logo, share buttons, blog sections as well as optimizing its visibility across all web browsers and devices.
2. To implement a user-friendly interface for your web visitors.
Similar to the way physical stores are redesigned bearing the customer in mind, websites are also redesigned to make it easier for visitors to navigate through content in addition to having contact forms and landing pages placed strategically to gather data and information using specified parameters that enable businesses to respond particularly to the issues being addressed.
3. To implement and measure marketing goals.
Redesigning your website could be influenced by the need to measure your marketing efforts in relation to the goals you have set out to achieve. The redesigned website should provide the marketing team with elements that enable them to implement tools like landing pages for data gathering, live chat tools for engagement, shopping cart abandonment tracking and much more.
4. To improve site performance and search engine optimization.
Redesigning your website could also be influenced by performance aspects such as page loading speed, content and links quality. Tedious web structures are not only a bother to web visitors but also to search engines and this affects the ranking of your website which is a major factor in determining the trust levels that your website commands. If you are not technically-oriented a brief understanding of the various ways a website is implemented is available from our blog section.
5. To improve the quality and volume of leads generated.
To generate high-quality leads and prospects, web redesign can help you create tailored content for specified buyer personas by implementing landing sections that can gather data for events, webinars as well as increased conversion rates.
6. To facilitate integrations with external applications.
Your website requires integrating with specific applications that help you attain the defined marketing goals. These integrations are meant to aid in measuring the numerical efficiency of your content helping you establish both the strong and weak points. This could include integrating your contact forms and landing pages with a customer relationship management applications like MailChimp and ConstantContact which also, segment the data gathered for easier interpretation.
We carry out extensive technical website audits tailored to align with the requirements that you have set out as high priority to ensuring that your business succeeds.