
6 Must-Have Components in Your Marketing Plan
With customer
needs evolving at a rate only second to the speed of light, businesses are
finding themselves trying to adapt on every possible front to fulfill the needs
of their customers. From birthday wishes to reminders on offers, constant
communication with your customers is the surest way to know that you are still
in business.
The following
six aspects are a guarantee that if given the necessary thought and implemented
well, will propel your business to the level that makes it a reputable brand.
They are basic in nature but can be overlooked if they are not prioritized.
Read on to find out more about them.
1.
Website
development-as the base platform for your marketing activities. Your
website is not only a source of information about your products and services
but an online platform capable of executing the same duties done in your
physical location. Bearing this in mind, the website should have the capacity
to engage prospects, convert them into customers and retain them.
2.
Social
media-your business requires a presence in the common social media
platforms out there. Though, you must identify which social media platform best
serves the needs of your clientele. This enables you to pursue high quality
leads with a high likelihood of converting into customers.
3.
Marketing
automation-this not only eliminates tedious work from your end avoiding a
burnout but also demonstrates the priority you place over your customers and
prospects. Marketing automation coupled with targeting ensures that your
content is served to the right audience, at the right time when it is needed
and where it is needed, clearly demonstrating that you know and understand your
customers.
4.
Content
marketing-content is always regarded as “king” in marketing. What makes
content to be king is quality, though not in all instances, but relevance of
content will always prevail. When creating content pay attention to right-kind
of high quality content and not just high quality content.
5.
Inbound
marketing-this involves all the methods and approaches taken to let
potential customers know who you are, what you do and how relevant your
services are to them. This makes it easy to establish trust with them as they
are aware that you have the solutions to the challenges they face.
6.
Search
engine optimization-this is the ease with which your content is likely to
appear in Google search results. The content is mostly from the blog section of
your website that references to the search query a user types in the search
console. Well optimized content not only appears on the first page of search
results but should also be listed among the top three results. This is one of
the proven ways to drive traffic to your website without incurring any costs.
Keywords analysis and planning is among the main activities around which search
engine optimization revolves around.