
Essentials tools for a startup: They helped me automate tasks with no budget.
Advertising
is the means by which a business makes itself known to all who have the
potential of becoming customers and also how to retain them as the business
continues to reach more potential customers. Advertising is an expensive
exercise that could prove vital in determining whether your startup venture
succeeds or fails but this needs not stop you from executing your ideas for as long as you are determined there
exists a way in which you can get started. Considering startups are solely ran
by their owners, the duties can prove overwhelming but there is a way they can
be automated to give you an opportunity to focus on what is important at that
prevailing moment. Here are tools that I found quite useful with zero budget
and easy to use:
1. Buffer-this tool enables you to schedule
your content onto your preferred social media platforms that you have
integrated in your profile. Buffer has a free plan that includes scheduling
posts on a weekly basis. With this tool you can centrally manage your preferred
social media platforms at minimal or zero costs and is also a very easy tool to
use and would highly recommend it.
2. Mailchimp-this tool has grown to accommodate
many functionalities but I will dwell on the most basic ones. The first major
functionality that Mailchimp will accord you are landing pages that you can use
to grow your subscriber list based on specific preferences that you present to them.
This functionality also minimizes the difficulties prospecting web visitors
have trying to navigate your website. Mailchimp’s winning point is email
marketing using the list of gathered subscribers or imported contacts. Other
functionalities have grown to include abandoned carts and Facebook ads.
3. Google Tag Manager-this is a tool from Google that
could prove very useful in coming up with a unified customer profile. Google
tag manager, at no costs will provide you with a platform with which you can
track analytics using Google analytics, get alerts when new customers register
on your website, for my case I made use of Hubspot and track the customer’s
navigation journey for which mixpanel proved to be very relevant in addition to
many other functionalities.
4. Canva-for those not good in graphic design
and wanting to create some convincing content with good infographics then Canva
is the tool you need to use. It has customizations that have been tailored for
specific social media platform such as Facebook, twitter, LinkedIn and many
more. Canva also contains pre-loaded designs where one chooses from to design their
images and well classified designs that correspond to different content types
ranging from ads, blogs, posters and many more. Definitely worth trying.
5. McAfee web antivirus- this tool will not only safeguard
your website from phishing attacks but also presents a trust badge on your
website which goes a long way in acquiring the much needed trust from your
prospective clients along with security. McAfee also contains a review
collecting mechanism that you can use to obtain feedback.
The list can
grow longer in addition to other alternatives not mentioned. Feel free to
research and suggest the alternatives. The intention of this article was to
motivate you in getting started with little or no budget. The paid plans for these
tools will let your brand get the recognition it deserves, but will also let
you use their platforms at no costs.
Leave your comment
Note: HTML is not translated!